From websites to packaging, we design experiences that are beautiful and functional.
Everysight Maverick AI+AR Glasses.
The Challenge
The Solution
I was provided a basic brand identity consisting of a logo and a color palette, so I focused on presenting the product in a way that would draw attention to the glasses and place them in an environment that, though branded doesn’t compete for attention. I created visuals that help communicate key features and could be used for the landing page as well as the Kickstarter campaign to save time and get more value out of the designs.
Landing page
I designed a conversion-focused landing page that translates Maverick AI’s complex technology into a clear, compelling product story. A modular visual system balances product imagery, technical features and real-world use cases.
Mobile-First Experience
With campaign traffic expected to be heavily mobile, I prioritised clear messaging, fast scanning and strong conversion paths on smaller screens. Content, product features and calls to action were structured to remain focused and intuitive across devices.
Pre-Launch Experience
Ahead of the Kickstarter launch, I designed a dedicated pre-launch experience to build anticipation, communicate the product’s core value and convert early interest into reservations.
Kickstarter Campaign
I designed a suite of campaign visual assets, extending the landing page design language into a cohesive Kickstarter launch system.
The campaign generated immediate traction, surpassing its initial funding goal within minutes and reaching $1M+ on Kickstarter.
