GROWL turns the traditional punching bag into your personal coach—powered with AI and immersive gaming—
combining technical boxing, strength, yoga, Pilates, and more in one revolutionary connected bag.
Daring but elegant. Powerful but sophisticated.
The Growl brand identity was designed to embody the elegant design of the device with the strength of the
name that evokes personal growth.
The logotype takes inspiration from the curves of the punching bag and the arch that houses the computer and projector.
The letter "G" is a stylized boxing glove and the logo mark adds a subtle wrist to accentuate this even more.
