Outdoor advertising campaign and off trade material for "Creations Houblon" ("hops creations"), a range of products aimed at the craft beer market, by French beer brand, 1664.

Disclaimer: This presentation highlights selected designs created during the conception phase, not necessarily the final campaign designs.



Variations of the OOH poster design


An alternative version of the outdoor ads using double pane glass, filled with actual hops.


Off trade materials for the 2020 launch campaign, includes coasters and bar runners.


DOOH (Digital Out Of Home) advertising display.

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