![](https://cdn.myportfolio.com/bec3d7d5681a825b6cc3a9bfdc900f69/f8f75ca6-1e08-4866-b2b6-906c6e7071ce_rw_1920.jpg?h=444103e01faccd6a4fe6d0c6080c1053)
Outdoor advertising campaign and off trade material for "Creations Houblon" ("hops creations"), a range of products aimed at the craft beer market, by French beer brand, 1664.
Disclaimer: This presentation highlights selected designs created during the conception phase, not necessarily the final campaign designs.
![](https://cdn.myportfolio.com/bec3d7d5681a825b6cc3a9bfdc900f69/11d2f6a4-de5e-4c6b-a2b8-c8b55f871032_rw_1920.jpg?h=d5c60125a7009a50d552432cc2267cb8)
Variations of the OOH poster design
![](https://cdn.myportfolio.com/bec3d7d5681a825b6cc3a9bfdc900f69/d320e7c4-67cd-4cba-b610-8cb13379c509_rw_1920.jpg?h=75bd3489009a96a3160f114fb64a0f6b)
![](https://cdn.myportfolio.com/bec3d7d5681a825b6cc3a9bfdc900f69/9bdd0b09-a7c6-47bd-a257-fd23f30ed829_rw_1920.jpg?h=f6faf5ce82a8253593202204fd164268)
![](https://cdn.myportfolio.com/bec3d7d5681a825b6cc3a9bfdc900f69/706fd23c-add0-4610-8458-e08b8c2fa5c8_rw_1920.jpg?h=10d6a15c10e0d847786ee155912de529)
An alternative version of the outdoor ads using double pane glass, filled with actual hops.
![](https://cdn.myportfolio.com/bec3d7d5681a825b6cc3a9bfdc900f69/e96f0116-8c9c-4516-b8dc-006046862f53_rw_1920.jpg?h=42deafff30b4136972162c6fb9083926)
Off trade materials for the 2020 launch campaign, includes coasters and bar runners.
![](https://cdn.myportfolio.com/bec3d7d5681a825b6cc3a9bfdc900f69/f200a5c3-30b4-4de8-b3ec-2c488ce736e2_rw_1920.jpg?h=3ece626947fa4c36bb0ff24edde064fe)
![](https://cdn.myportfolio.com/bec3d7d5681a825b6cc3a9bfdc900f69/05ad1600-1325-4ec8-8ac3-9887183c1883_rw_1920.jpg?h=91b29d5c61f7a81f259d9ff8f28948e3)
DOOH (Digital Out Of Home) advertising display.
![](https://cdn.myportfolio.com/bec3d7d5681a825b6cc3a9bfdc900f69/1eced8e7-bce2-46d1-9cc0-d7f34f26783a_rw_1920.gif?h=4d6759e908865fcc94113ac18440cfdc)